Case Study:
We increased retail revenue for a fast casual restaurant (QSR) by 23%!
At a glance
Industry: B2C
Category: Food and Beverage
The Brand: A QSR Southern-style barbecue restaurant group with 37 locations.
Solutions:
✔️ Social Media Strategy and Management
✔️Email Marketing Strategy
✔️ Ad Strategy and Management
The Project
Increase brand awareness and traffic by developing and implementing a comprehensive digital marketing strategy encompassing social media management, email marketing, and advertising strategy and management.
The Plan
Develop a tailored social media strategy aligned with business objectives.
Create and manage advertising campaigns across selected channels.
Monitor ad performance metrics and adjust strategies for optimal results.
Implement consistent posting schedules and monitor engagement metrics.
Utilize email marketing platforms to segment audiences and deliver targeted campaigns.
Develop an email marketing strategy focusing on lead nurturing and customer retention.
Results
-
36%
Increased email open rate
-
23%
Increased retail revenue
-
$36,000
Digital gift card sales in first 48 hours of launch