Case Study:

Increased sales $100,000/month for a B2B business services company!

At a glance

Industry: B2B

Category: Business Services

The Brand: Consulting company that offers business coaching and consulting services to entrepreneurs and professionals.

Solutions:

✔️ Sales Strategy Including New Cold Outreach

✔️ Decrease Excessive Ad Spend

✔️ Define Key Performance Indicators (KPIs)

The Project

Curate a new cold outreach strategy to source leads effectively and reduce reliance on paid advertising for lead generation.

The Plan

  • Compile a comprehensive database of potential leads based on target demographics, industry sectors, and geographic locations.

  • Develop scripted cold calling campaigns targeting the identified leads, focusing on articulating your value proposition, addressing pain points, and scheduling follow-up appointments or demos.

  • Establish a dedicated call center team trained in effective cold calling techniques, equipped with CRM tools for lead management, and monitored for performance metrics such as call conversion rates and lead quality.

  • Implement a structured follow-up process for leads generated through cold calls, including personalized email follow-ups and additional phone calls to nurture relationships and move prospects through the sales funnel.

Results

  • $100,000

    Increase in sales

  • $500,000

    Decrease in ad spend

  • 100%

    Interdal adoption rate