Case Study:
Increased sales $100,000/month for a B2B business services company!
At a glance
Industry: B2B
Category: Business Services
The Brand: Consulting company that offers business coaching and consulting services to entrepreneurs and professionals.
Solutions:
✔️ Sales Strategy Including New Cold Outreach
✔️ Decrease Excessive Ad Spend
✔️ Define Key Performance Indicators (KPIs)
The Project
Curate a new cold outreach strategy to source leads effectively and reduce reliance on paid advertising for lead generation.
The Plan
Compile a comprehensive database of potential leads based on target demographics, industry sectors, and geographic locations.
Develop scripted cold calling campaigns targeting the identified leads, focusing on articulating your value proposition, addressing pain points, and scheduling follow-up appointments or demos.
Establish a dedicated call center team trained in effective cold calling techniques, equipped with CRM tools for lead management, and monitored for performance metrics such as call conversion rates and lead quality.
Implement a structured follow-up process for leads generated through cold calls, including personalized email follow-ups and additional phone calls to nurture relationships and move prospects through the sales funnel.
Results
-
$100,000
Increase in sales
-
$500,000
Decrease in ad spend
-
100%
Interdal adoption rate